My Job Went To ...

Is "My Job Went To India" inciting racial hatred?

Chad Fowler’s new book is coming along really, really well. There’s no doubt that the face of the industry is changing, and that—for better or worse—outsourcing will be with us. Chad’s book is all about how to manage your career in this environment; consciously positioning yourself for the future.

And we came up with a really cool title.

My Job Went To India (and all I got was this lousy book)

The book isn’t about how bad the evil outsourcing companies are. Quite the reverse; it embraces the fact that outsourcing is a fact of life. The book’s all about personal development.

So, we were shocked to get feedback calling the book title racist. I know I’m naive in this kind of thing, but it never even occurred to me that folks would see it that way. So now I’m in a quandry. I really, really don’t want people to feel that we’re bashing a subcontinent, or that we’re inciting any kind of hatred. At the same time, I don’t know if the reaction we’re seeing is universal, or if it’s coming from just a few, isolated, folks.

So, I’m really interested in what everyone thinks. I’ve set up a wiki page for discussion, and also for (very primitive) voting.(*)

This is going to be a truly great book, and I want it to reach as many people as it can. I want a title that’s catch and memorable. But I’m also not willing to incite or condone racism. What do you think?

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(*) To post to our Wiki, you’ll need to answer a trivial question at the top of the edit page.